{"id":78,"date":"2022-12-07T07:32:55","date_gmt":"2022-12-07T15:32:55","guid":{"rendered":"https:\/\/www.fdmim.com\/bcgoogle\/?p=78"},"modified":"2022-12-07T08:44:20","modified_gmt":"2022-12-07T16:44:20","slug":"elementor-1","status":"publish","type":"post","link":"https:\/\/www.fdmim.com\/bcgoogle\/archives\/78","title":{"rendered":"Should I Have A Profile"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"78\" class=\"elementor elementor-78\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cb1886b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cb1886b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-51754f4\" data-id=\"51754f4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e55ac40 elementor-widget elementor-widget-image\" data-id=\"e55ac40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.fdmim.com\/bcgoogle\/wp-content\/uploads\/2022\/12\/blog-45771-1005x565-1.jpg\" class=\"attachment-large size-large wp-image-64\" alt=\"\" srcset=\"https:\/\/www.fdmim.com\/bcgoogle\/wp-content\/uploads\/2022\/12\/blog-45771-1005x565-1.jpg 1005w, https:\/\/www.fdmim.com\/bcgoogle\/wp-content\/uploads\/2022\/12\/blog-45771-1005x565-1-300x169.jpg 300w, https:\/\/www.fdmim.com\/bcgoogle\/wp-content\/uploads\/2022\/12\/blog-45771-1005x565-1-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-748dd0f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"748dd0f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a43078d\" data-id=\"a43078d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa88d68 elementor-widget elementor-widget-video\" data-id=\"fa88d68\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/-MId593uOSQ&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ca2b632 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ca2b632\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-091b19d\" data-id=\"091b19d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-301eff2 elementor-widget elementor-widget-heading\" data-id=\"301eff2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Google is leviling the paying field<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c6ef90e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c6ef90e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-549a60d\" data-id=\"549a60d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af59da4 elementor-widget elementor-widget-text-editor\" data-id=\"af59da4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1 id=\"headline-16-45793\" class=\"ct-headline\"><span id=\"span-17-45793\" class=\"ct-span\">Google Business Profile &amp; How to Use it to Get More Healthcare Consumers<\/span><\/h1><div id=\"code_block-78-45793\" class=\"ct-code-block\"><div>By Stewart Gandolf, Chief Executive Officer: See <a href=\"https:\/\/healthcaresuccess.com\/blog\/healthcare-marketing\/what-is-google-business-profile-how-to-use-it-to-get-more-healthcare-consumers.html\">original <\/a>article here<\/div><div>\u00a0<\/div><\/div><div id=\"inner_content-27-45793\" class=\"ct-inner-content\"><section id=\"section-1-16\" class=\" ct-section\"><div class=\"ct-section-inner-wrap\"><div id=\"inner_content-2-16\" class=\"ct-inner-content sumome-article\"><p>If you don\u2019t have a\u00a0<a href=\"https:\/\/healthcaresuccess.com\/marketing-services\/seo\" data-uw-rm-brl=\"false\">local SEO strategy for your hospital or practice<\/a>, you\u2019re missing out on a large, high-intent audience.\u00a0<b>The Google business page \u2013<\/b>\u00a0<b>Google Business Profile \u2013 is one of the best\u2014free\u2014ways to improve your local SEO ranking and attract new consumers.\u00a0<\/b><\/p><p>Google receives more than\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/1201880\/most-visited-websites-worldwide\/\" target=\"_blank\" rel=\"noopener\" data-uw-rm-brl=\"false\" aria-label=\"2 billion - opens in new tab\" data-uw-rm-ext-link=\"\">2 billion<\/a>\u00a0visits every day, making it the most visited website globally. Perhaps even more eye-opening,\u00a0<a href=\"https:\/\/blog.hubspot.com\/marketing\/local-seo-stats?__hstc=75441549.210abfb64634be8fc677d2be6961ee3b.1670422389291.1670422389291.1670422389291.1&amp;__hssc=75441549.1.1670422389291&amp;__hsfp=3045816479\" target=\"_blank\" rel=\"noopener\" data-uw-rm-brl=\"false\" aria-label=\"46% - opens in new tab\" data-uw-rm-ext-link=\"\">46%<\/a>\u00a0of these daily searches include local intent.<\/p><p>People are using Google as an efficient way to get the information they need about local businesses.\u00a0<\/p><p>Just this morning, I was trying to remember where I\u2019d purchased a specific item. Instead of searching in vain for a long-lost receipt or credit card statement, I went straight to Google.\u00a0Within moments, I found the business&#8217;s name and contact information in the right-hand panel of the search engine results page (SERP).\u00a0<b>The convenience is unmatched.\u00a0<\/b><\/p><p>I not only know the name of the store, their physical location, and when they\u2019ll be open, but I also have a phone number I can call to confirm if they still carry the item I need.<\/p><p>Why am I telling you this?\u00a0<\/p><p>Your patients are consumers, too, and when they&#8217;re searching for a healthcare provider or other health services, chances are high they&#8217;re using Google to do it.<\/p><p><b>Your Business Profile must appear at the top of the search results page with timely, accurate information that&#8217;s refreshed regularly to stay competitive.<\/b><\/p><p>You can get there, but you\u2019ve got to play by Google&#8217;s rules. Google favors businesses with relevant keywords, physical locations in proximity to the user, and several pieces of vital information, such as:<\/p><ul><li aria-level=\"1\">Website URL<\/li><li aria-level=\"1\">Directions<\/li><li aria-level=\"1\">Phone number<\/li><li aria-level=\"1\">Customer reviews<\/li><li aria-level=\"1\">Brief business summary<\/li><li aria-level=\"1\">Photos<\/li><\/ul><p><a href=\"https:\/\/healthcaresuccess.com\/hospitals\" target=\"_blank\" rel=\"noopener\" data-uw-rm-brl=\"false\" aria-label=\"Hospitals, health systems - opens in new tab\" data-uw-rm-ext-link=\"\">Hospitals, health systems<\/a>, and\u00a0<a href=\"https:\/\/healthcaresuccess.com\/doctors\" target=\"_blank\" rel=\"noopener\" data-uw-rm-brl=\"false\" aria-label=\"multilocation medical practices - opens in new tab\" data-uw-rm-ext-link=\"\">multilocation medical practices<\/a>\u00a0must leverage the new capabilities and advancements of a Google business page to improve local SEO, outrank their competitors, and build trust and credibility. Google Business Profile also makes it easy for businesses to share public health notices, temporary service changes, and announcements in real-time.<\/p><p><b>In today\u2019s blog post, I share:<\/b><b><\/b><\/p><ul><li aria-level=\"1\"><b>What a Google Business Profile is,<\/b><\/li><li aria-level=\"1\"><b>Why healthcare organizations need them,<\/b><\/li><li aria-level=\"1\"><b>What information you can feature, and<\/b><\/li><li aria-level=\"1\"><b>How to set up and manage it effectively.<\/b><\/li><\/ul><h2><strong>What is Google Business Profile? (Formerly Known as Google My Business or GMB)<\/strong><\/h2><p>Google Business Profile is a free, easy-to-use local listing platform that can single-handedly improve your local SEO ranking. Many people refer to it as a Google business page.\u00a0<\/p><p>It not only significantly impacts where your business appears in results for local business searches, it also gives searchers immediate access to relevant details about your business.<\/p><h2><img decoding=\"async\" class=\"aligncenter wp-image-45775 size-full\" src=\"https:\/\/healthcaresuccess.com\/wp-content\/uploads\/Picture1-1-e1646636569596.png\" sizes=\"(max-width: 977px) 100vw, 977px\" srcset=\"https:\/\/healthcaresuccess.com\/wp-content\/uploads\/Picture1-1-e1646636569596.png 977w, https:\/\/healthcaresuccess.com\/wp-content\/uploads\/Picture1-1-e1646636569596-300x222.png 300w, https:\/\/healthcaresuccess.com\/wp-content\/uploads\/Picture1-1-e1646636569596-768x568.png 768w, https:\/\/healthcaresuccess.com\/wp-content\/uploads\/Picture1-1-e1646636569596-765x565.png 765w, https:\/\/healthcaresuccess.com\/wp-content\/uploads\/Picture1-1-e1646636569596-480x355.png 480w, https:\/\/healthcaresuccess.com\/wp-content\/uploads\/Picture1-1-e1646636569596-720x532.png 720w, https:\/\/healthcaresuccess.com\/wp-content\/uploads\/Picture1-1-e1646636569596-960x709.png 960w\" alt=\"graphical user interface, text, application, email, website\" width=\"977\" height=\"722\" data-uw-rm-ima=\"ai\" \/><\/h2><h3><strong>History of the Name Change and the Latest Features<\/strong><\/h3><p>In 2021, Google renamed Google My Business to Google Business Profile. For those keeping track, this is the fifth name change for their local listings product since its inception in 2005:<\/p><ul><li aria-level=\"1\">2005: Google Local Business Center<\/li><li aria-level=\"1\">2009: Google Places<\/li><li aria-level=\"1\">2011: Google+ Local<\/li><li aria-level=\"1\">2014: Google My Business<\/li><li aria-level=\"1\">2021: Google Business Profile<\/li><\/ul><p>However, these changes should not be confused with indecision. Google business page continually analyzes user behavior and optimizes their products to maximize its effectiveness.<\/p><h4><strong>Latest Features<\/strong><\/h4><p>This new and improved Google Business Profile tool fully supports larger businesses with multiple locations. New features include the ability to complete several tasks directly from Search or Maps:<\/p><ul><li aria-level=\"1\">Claim and verify your business<\/li><li aria-level=\"1\">Update your listing (e.g., business information, phone number, business description, business category, etc.)\u00a0<\/li><li aria-level=\"1\">View and respond to reviews and star ratings<\/li><li aria-level=\"1\">Create Google posts on the fly and promote special offers\u00a0<\/li><\/ul><h2><strong>The Importance of Google Business Listing for Healthcare Organizations\u00a0<\/strong><\/h2><p>Lift your healthcare organization or multilocation practice to the top of SERPs with a Business Profile that expands your reach, builds trust, shares high-quality information, and targets high-intent audiences.\u00a0<\/p><p>While each physical location will have its own Google business page, larger businesses, and multilocation practices can manage their business groups via Business Profile Manager (f.k.a. dashboard for Google My Business).\u00a0<\/p><p>A business group is a group of business profiles collectively managed by a single organization. Healthcare organizations can easily apply changes across multiple profiles simultaneously from the Business Profile Manager.\u00a0<\/p><p>If you want to know the importance of Google business listing for your organization, here are five reasons to create, manage and optimize its Google Business Profile:<\/p><ol><li aria-level=\"1\"><b>Awareness<\/b><br role=\"presentation\" data-uw-rm-sr=\"\" \/>Take up more space on Google\u2019s search results, and attract a wider audience.<\/li><li aria-level=\"1\"><b>Brand image<\/b><br role=\"presentation\" data-uw-rm-sr=\"\" \/>Guide first impressions, promote services (e.g., telemedicine), and cultivate your business\u2019s image with a robust profile. Include items like your company logo,\u00a0<a href=\"https:\/\/healthcaresuccess.com\/marketing-services\/websites-design\" target=\"_blank\" rel=\"noopener\" data-uw-rm-brl=\"false\" aria-label=\"website - opens in new tab\" data-uw-rm-ext-link=\"\">website<\/a>, social links, images, products and services, company description, etc.<\/li><li aria-level=\"1\"><b>Reviews and ratings<\/b><br role=\"presentation\" data-uw-rm-sr=\"\" \/>Establish credibility, attract new patients, improve patient experience, and improve local SEO by responding to patient reviews quickly. Google&#8217;s algorithm favors businesses with several online reviews. According to BrightLocal,\u00a0<a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\" target=\"_blank\" rel=\"noopener\" data-uw-rm-brl=\"false\" aria-label=\"more consumers are reading online reviews than ever before - opens in new tab\" data-uw-rm-ext-link=\"\">more consumers are reading online reviews than ever before<\/a>. In 2021, 77% of consumers &#8216;always&#8217; or &#8216;regularly&#8217; read reviews while browsing for local businesses (up 17% from 2020). And\u00a0<a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\" target=\"_blank\" rel=\"noopener\" data-uw-rm-brl=\"false\" aria-label=\"20% - opens in new tab\" data-uw-rm-ext-link=\"\">20%<\/a>\u00a0of consumers leaving reviews expect a thoughtful response within 24 hours.<\/li><li aria-level=\"1\"><b>Google Maps<\/b><br role=\"presentation\" data-uw-rm-sr=\"\" \/>People often search for local businesses on Google Maps. Automatically improve your presence on Google Search and Google Maps with a robust Business Profile.<\/li><li aria-level=\"1\"><b>Local SEO<\/b><br role=\"presentation\" data-uw-rm-sr=\"\" \/>Claim and manage local information online about your practice or organization to increase site traffic, reviews, and star ratings.<\/li><\/ol><h2><strong>What Information Can You Feature on Your Google Business Page?<\/strong><\/h2><p>Healthcare organizations can help potential patients learn about their business by including several pieces of information on its profile listing, including:<\/p><ul><li aria-level=\"1\">Practice name and location<\/li><li aria-level=\"1\">Contact information (e.g., website, phone number) &amp; messaging preferences<\/li><li aria-level=\"1\">Hours of operation<\/li><li aria-level=\"1\">Company description<\/li><li aria-level=\"1\">Available services<\/li><li aria-level=\"1\">Virtual care (telemedicine) &amp; appointment links<\/li><li aria-level=\"1\">Accepted insurance<\/li><li aria-level=\"1\">Accepted credit cards<\/li><li aria-level=\"1\">Photos<\/li><li aria-level=\"1\">Posts (post content directly to your local panel in the search engine results page)<\/li><\/ul><p>If your business has a robust Google Business Profile, consumers are 2.7 times more likely to consider your business reputable and\u00a0<a href=\"https:\/\/support.google.com\/business\/answer\/10515606?hl=en\" target=\"_blank\" rel=\"noopener\" data-uw-rm-brl=\"false\" aria-label=\"70% more likely to visit your physical location - opens in new tab\" data-uw-rm-ext-link=\"\">70% more likely to visit your physical location<\/a>.<\/p><h2><strong>How to Setup &amp; Manage Your Google Business Profile<\/strong><\/h2><p>Here\u2019s a simple guide to creating a Google Business Profile that will be visible in Search and Maps for local patients looking for your products and services. Before you get started, here is a list of requirements:<\/p><ol><li aria-level=\"1\">Business name<\/li><li aria-level=\"1\">Main category (e.g., healthcare)<\/li><li aria-level=\"1\">Physical location or service areas<\/li><li aria-level=\"1\">Phone number<\/li><li aria-level=\"1\">Website address<\/li><\/ol><h3><strong>How to Setup Your Profile<\/strong><\/h3><p>Ready to improve your local SEO and attract new patients? Follow these steps to set up your Google Business Profile:\u00a0<\/p><ol><li><b>Visit\u00a0<a href=\"http:\/\/business.google.com\/\" target=\"_blank\" rel=\"noopener\" data-uw-rm-brl=\"false\" aria-label=\"Business Profile Manager - opens in new tab\" data-uw-rm-ext-link=\"\">Business Profile Manager<\/a><\/b><\/li><li>Sign in to or create your Google Account<br role=\"presentation\" data-uw-rm-sr=\"\" \/>a. For new accounts, be sure to sign up with your business email domain.<\/li><li>Enter the name of your business and click \u2018Next.\u2019<br role=\"presentation\" data-uw-rm-sr=\"\" \/>a.\u00a0If someone has already verified the company, you can request the Business Profile ownership.<\/li><li aria-level=\"1\">Search for and select a business category and click \u2018Next.\u2019\u00a0<b><br role=\"presentation\" data-uw-rm-sr=\"\" \/><\/b><\/li><li aria-level=\"1\">Choose whether you have a location customers can visit.<br role=\"presentation\" data-uw-rm-sr=\"\" \/>a. For businesses with a physical address, click \u2018Yes,\u2019 fill out your business address, and click \u2018Next.\u2019<br role=\"presentation\" data-uw-rm-sr=\"\" \/>b. For companies without a physical address, click \u2018No.\u2019<\/li><li>Enter up to 20 service areas (e.g., cities, postal codes, or other areas)<br role=\"presentation\" data-uw-rm-sr=\"\" \/>a. Recommendation: Include service areas within a 2-hour driving window.<\/li><li>Enter your business phone number and website URL and click, \u2018Next.\u2019<\/li><li>Click \u2018Finish.\u2019<\/li><li>Review your information, select a verification option, and follow the instructions.<\/li><\/ol><h3><b>4 Ways to Optimize and Manage Your Profile<\/b><\/h3><p>Once you claim, update, and verify your Google Business page, it\u2019s essential to actively manage it to ensure your business remains attractive to the Google algorithm.\u00a0<\/p><p><b>Here are four key ways to optimize and manage your Google Business Profile<\/b>:<\/p><p><strong>1.\u00a0<\/strong><b>Add posts regularly<\/b><br role=\"presentation\" data-uw-rm-sr=\"\" \/>Google posts appear alongside your business page in Search and Maps, but the catch is they disappear after seven days. Keep the Google algorithm coming back to your listing and boost local SEO by posting several types of content weekly, such as:<\/p><ul><li aria-level=\"2\">COVID-19 updates<\/li><li aria-level=\"2\">What\u2019s New<\/li><li aria-level=\"2\">Events<\/li><li aria-level=\"2\">Offers<\/li><li aria-level=\"2\">Product or service spotlights<\/li><\/ul><p><strong>2.\u00a0<\/strong><b>Encourage and respond to user reviews<\/b><br role=\"presentation\" data-uw-rm-sr=\"\" \/>Thank positive reviewers and respond to negative reviews with appreciation and offer resolutions. Replying to customer reviews is an excellent way for brands to build trust, improve organic SEO, and boost search rankings. It also sends an important message to consumers: your company is attentive and prioritizes patient satisfaction.<br role=\"presentation\" data-uw-rm-sr=\"\" \/><br role=\"presentation\" data-uw-rm-sr=\"\" \/>Google also determines business quality based on the quantity and quality of user reviews. This means listings with several positive customer reviews will be displayed in the SERP more often than listings with few reviews or a significant number of negative reviews.\u00a0<\/p><div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-45778\" src=\"https:\/\/healthcaresuccess.com\/wp-content\/uploads\/Picture2-1-e1646638028139.png\" sizes=\"(max-width: 977px) 100vw, 977px\" srcset=\"https:\/\/healthcaresuccess.com\/wp-content\/uploads\/Picture2-1-e1646638028139.png 977w, https:\/\/healthcaresuccess.com\/wp-content\/uploads\/Picture2-1-e1646638028139-300x196.png 300w, https:\/\/healthcaresuccess.com\/wp-content\/uploads\/Picture2-1-e1646638028139-768x501.png 768w, https:\/\/healthcaresuccess.com\/wp-content\/uploads\/Picture2-1-e1646638028139-867x565.png 867w, https:\/\/healthcaresuccess.com\/wp-content\/uploads\/Picture2-1-e1646638028139-480x313.png 480w, https:\/\/healthcaresuccess.com\/wp-content\/uploads\/Picture2-1-e1646638028139-720x469.png 720w, https:\/\/healthcaresuccess.com\/wp-content\/uploads\/Picture2-1-e1646638028139-960x626.png 960w\" alt=\"graphical user interface, text, application\" width=\"977\" height=\"637\" data-uw-rm-ima=\"ai\" \/><\/figure><\/div><p>It\u2019s also important to note that healthcare organizations must maintain HIPAA compliance while responding to all patient reviews. This means, of course, keeping protected health information (PHI) private\u2014even if someone has already revealed it in their review. This includes information such as:<\/p><ul><li aria-level=\"2\">Name<\/li><li aria-level=\"2\">Email address<\/li><li aria-level=\"2\">Phone number<\/li><li aria-level=\"2\">Birthdate<\/li><li aria-level=\"2\">Appointment dates and times<\/li><li aria-level=\"2\">Test results<\/li><li aria-level=\"2\">Diagnoses<\/li><\/ul><p><strong>3.\u00a0<\/strong><b>Respond to questions and post FAQs<\/b><br role=\"presentation\" data-uw-rm-sr=\"\" \/>Stay engaged with your patients by answering their questions and post ones you feel are missing in the \u2018Questions &amp; answers\u2019 section located toward the middle of your Business Profile.\u00a0<\/p><div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-45780\" src=\"https:\/\/healthcaresuccess.com\/wp-content\/uploads\/Picture3-1-e1646638199454.png\" sizes=\"(max-width: 977px) 100vw, 977px\" srcset=\"https:\/\/healthcaresuccess.com\/wp-content\/uploads\/Picture3-1-e1646638199454.png 977w, https:\/\/healthcaresuccess.com\/wp-content\/uploads\/Picture3-1-e1646638199454-300x197.png 300w, https:\/\/healthcaresuccess.com\/wp-content\/uploads\/Picture3-1-e1646638199454-768x505.png 768w, https:\/\/healthcaresuccess.com\/wp-content\/uploads\/Picture3-1-e1646638199454-860x565.png 860w, https:\/\/healthcaresuccess.com\/wp-content\/uploads\/Picture3-1-e1646638199454-480x315.png 480w, https:\/\/healthcaresuccess.com\/wp-content\/uploads\/Picture3-1-e1646638199454-720x473.png 720w, https:\/\/healthcaresuccess.com\/wp-content\/uploads\/Picture3-1-e1646638199454-960x631.png 960w\" alt=\"graphical user interface, application\" width=\"977\" height=\"642\" data-uw-rm-ima=\"ai\" \/><\/figure><\/div><p><strong>4.\u00a0<\/strong><b>Keep your Business Profile updated<\/b><br role=\"presentation\" data-uw-rm-sr=\"\" \/>Google Business Profiles are not a set it and forget it tactic. It\u2019s crucial to log into your Business Profile Manager at least once a month to review and edit your information as needed because anyone\u2014yes, anyone\u2014can edit your profile.\u00a0<\/p><p>This is particularly important for hospitals and multilocation practices. Google Business Profile Manager allows you to manage all of your locations in one place and share accurate and consistent content across all listings.<br role=\"presentation\" data-uw-rm-sr=\"\" \/><br role=\"presentation\" data-uw-rm-sr=\"\" \/>Keep in mind Google may change your listing information if it discovers conflicting information elsewhere, so it\u2019s important to ensure accuracy and consistency across all consumer touchpoints (e.g., Business Profile, website, social, etc.).<\/p><p>Leverage the immense power of your Google business page to build credibility and trust with your patients, boost local SEO, and outrank your competitors.<\/p><\/div><\/div><\/section><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cc8fac0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cc8fac0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a77bdf8\" data-id=\"a77bdf8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6feedff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6feedff\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d4e8be2\" data-id=\"d4e8be2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f682cdc elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f682cdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Start Your Profile<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Google is leviling the paying field Google Business Profile &amp; How to Use it to Get More Healthcare Consumers By Stewart Gandolf, Chief Executive Officer: See original article here\u00a0 If you don\u2019t have a\u00a0local SEO strategy for your hospital or practice, you\u2019re missing out on a large, high-intent audience.\u00a0The Google business page \u2013\u00a0Google Business Profile [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-78","post","type-post","status-publish","format-standard","hentry","category-new-listings"],"_links":{"self":[{"href":"https:\/\/www.fdmim.com\/bcgoogle\/wp-json\/wp\/v2\/posts\/78","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fdmim.com\/bcgoogle\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fdmim.com\/bcgoogle\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fdmim.com\/bcgoogle\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fdmim.com\/bcgoogle\/wp-json\/wp\/v2\/comments?post=78"}],"version-history":[{"count":5,"href":"https:\/\/www.fdmim.com\/bcgoogle\/wp-json\/wp\/v2\/posts\/78\/revisions"}],"predecessor-version":[{"id":97,"href":"https:\/\/www.fdmim.com\/bcgoogle\/wp-json\/wp\/v2\/posts\/78\/revisions\/97"}],"wp:attachment":[{"href":"https:\/\/www.fdmim.com\/bcgoogle\/wp-json\/wp\/v2\/media?parent=78"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fdmim.com\/bcgoogle\/wp-json\/wp\/v2\/categories?post=78"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fdmim.com\/bcgoogle\/wp-json\/wp\/v2\/tags?post=78"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}